Agency will leverage digital media and content marketing expertise to connect consumers with the leading solar brand
iCrossing, a global digital marketing agency, announced today that it has been selected by Sunrun, the largest dedicated residential solar company in the United States, to manage its display and performance media and content marketing.
Sunrun, which helps families install high quality solar systems on their homes and reduce their electric bill by an average of 20 percent, has charged iCrossing with driving brand consideration and leveraging digital media to introduce new consumers to the benefits of home solar. The agency will manage Sunrun's digital display media, search engine marketing (SEM), search engine optimization (SEO), content marketing and conduct user experience research.
'iCrossing impressed us with their cross-channel knowledge and innovative approach to elevating some of the world's largest brands across all forms of digital media,' said Michael Grasso, chief marketing officer at Sunrun. 'Our companies share a long history of innovation, so they were the clear choice to lead our digital marketing efforts as we continue to increase consumer adoption of solar energy nationwide.'
'Innovation is part of Sunrun's DNA,' said Dave Johnson, chief client officer at iCrossing. 'We're thrilled to partner with such a forward-thinking company, and look forward to leveraging our digital media and content skills to introduce their vision for solar energy to more consumers.'
Work for the account is being led out of iCrossing's San Francisco office.
iCrossing, recently named a 'Leader' in Gartner's Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world's most recognized companies including Beam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally For more information, visit www.icrossing.com or its social spaces.
Sunrun pioneered solar as a service, a way for homeowners to go solar without a significant upfront investment, and is the largest dedicated residential solar company in the U.S. Sunrun provides end-to-end service for homeowners to choose clean, solar energy and receive predictable pricing for solar energy for 20 years. The company designs, installs, finances, insures, monitors and maintains the solar panels on a homeowner's roof, while families pay just for the electricity at a lower rate than their current utility. Since Sunrun introduced solar as a service in 2007, it has become the preferred way for consumers to go solar in the nationâ€™s top solar markets. For more information please visit: www.sunrun.com.