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The easiest way to go solar in Wisconsin

Everything they say about Wisconsin is true, and we couldn’t be prouder.

Wisconsinites tout love of beer, cheese, and their sports, and we can’t see ourselves anywhere else. But, the not-so-happy truth? The Badger State has some of the highest electricity rates in the region1.

Thankfully we have an answer to saving big on your electricity bill. As the largest dedicated residential solar company in the country, we’re making going solar simple in Wisconsin.  

We make going solar simple

Our BrightBuy™ and BrightAdvantage™ plans let you buy and own your own solar system with a customized agreement based on your individual needs. You’ll also get a free, custom solar design that meets the unique needs of your home and lifestyle.

Sunrun or one of our local partners will help prepare your one-of-a-kind design. They’re the top solar installers in your area, so you can rest assured knowing your solar installation will be of the highest quality. We stand behind all of our solar products and services with the best warranties in the industry on our workmanship and equipment. We even offer 10 year roof coverage and ensure our roof penetrations are watertight for a full decade. Yeah, we thought of everything.

Own your system and your savings

Owning your own solar system means the chance to take control of your energy bill, on your own terms. When you go solar with our BrightBuy plan, you just pay a one time upfront cost for the hardware and installation. You’ll have complete ownership of the system, which also means that Wisconsin’s solar incentives will go directly to you. So whenever your power company raises their rates on your neighbors, you can pat yourself on the back for making the smart choice to buy solar panels with Sunrun.

Go solar on your own terms with Sunrun

We know that everyone’s financial situation is different, which is why we also offer BrightAdvantage. You can purchase the entire solar system upfront with a hassle-free loan facilitated by Sunrun. You’ll enjoy fast approvals, low fixed interest rates, and no upfront payments. We also provide multiple term options at very competitive borrowing costs. You’ll still own your system so you can take advantage of Wisconsin’s numerous solar incentives.

Cash in on solar incentives

Whether you choose BrightBuy or BrightAdvantage, we’ll help you take advantage of the Wisconsin solar incentives that might be available to you, such as the Focus on Energy rebate2 and the 30% Investment Tax Credit.3 We’ll even handle the paperwork. All you have to do is sit back and soak up the savings.

Customers have purchased over a quarter million solar panels with us. Take control of your electricity bill and lock-in long term savings

with solar from Sunrun. See how much you could save on solar in a matter of minutes by getting a free quote or giving us a call. Our solar experts will help you get a customized solar design for your home.


1. https://www.eia.gov/electricity/monthly/epm_table_grapher.cfm?t=epmt_5_6_a

2. https://focusonenergy.com/

3. https://energy.gov/savings/residential-renewable-energy-tax-credit

See if you qualify

Go solar in 3 easy steps

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