
Wisconsin
Solar Energy in Wisconsin Can Let You Experience More Energy Freedom
Create Your Own Clean and Affordable Power with Sunrun, Starting Today
-43%
Wisconsin’s solar price drop over the last five years.1
+11%
Wisconsin’s residential electricity rates vs. the national average.2
188
Average number of sunny days per year in Wisconsin.3
Did you know that the U.S. power grid is working overtime and struggling to keep up with our increasing electricity demands?4 Fortunately, the costs of rooftop solar panels have plummeted.1 It could be incredibly cost-effective if you team up with a Wisconsin solar company like Sunrun to create your own electricity at home. A switch to solar can boost your control over electricity bills and reduce your carbon footprint for decades. This will also help build a modern and more resilient energy system that runs on clean power made in Wisconsin.

Why Choose Sunrun in Wisconsin?
Sunrun is the leading residential solar company in the country.5 We work so you can worry less about your electric utility bills and focus more on what's important to you. Curious about going solar in Wisconsin? Check out our system finance and system purchase plans to discover which one is the best fit for your budget and energy needs.
Own a System and Enjoy the Benefits of Solar for Decades
Each Sunrun solar plan offers unique advantages. Whether you choose to finance your solar array or pay it up-front, our goal is to ensure that you're completely satisfied with your Wisconsin solar panel installation for decades. As one of the best solar installers in Wisconsin, we’ll even take care of the paperwork for you when possible.
Monthly Loan
Finance your home solar system in Wisconsin with little to no up-front cost, fixed monthly loan payments, and a competitive interest rate. You’ll enjoy the same benefits as paying for your system outright.
System Purchase
Buy new Sunrun solar panels in Wisconsin, and you could build home value. You may qualify for a federal tax credit,*6 property and sales tax exemptions,7,8 as well as solar rebates.9
Wisconsin Solar Incentives, Rebates, and Tax Credits**
Incentive |
Value |
Federal Solar Investment Tax Credit (ITC)* |
The 26% federal tax credit is available for purchased home solar systems installed by December 31, 2022.6 |
Solar Energy System Property Tax Exemption |
Property tax exemption on the added home value from a solar installation in Wisconsin.7 |
Renewable Energy Sales Tax Exemption |
5% home solar system state sales tax exemption.8,10 |
Focus on Energy Residential Solar Rebate |
Eligible homeowners can get a $500 solar rebate in the purchase and installation of a new solar project in Wisconsin.9 |
Learn More about Wisconsin Solar Incentives |
Solar made better

- Find your ideal system and battery
- Understand how incentives work
- Get your cost to go solar today
Help Wisconsin Go Carbon-Free
100%
State electricity generation that will come from renewable energy sources by 2050.11
80-100%
Wisconsin's electric utilities cut in greenhouse gas (GHG) emissions below 2005 levels by 2050.12,13,14,15
Create your own Wisconsin solar power and reduce your dependence on toxic, dangerous fossil fuels. What’s more, Alliant Energy (formerly Wisconsin Power & Light Co.), Madison Gas and Electric (MGE), We Energies (WEC Energy Group), Xcel Energy, and other electric companies offer net energy metering (NEM) programs. These could let you earn credits on your utility bill for the excess solar power you produce and send to the grid.16 Net metering in Wisconsin could help you save money on your future electric bills.
Ready to take the next step? Use our Product Selector or request a free quote to get one-on-one service from our expert Solar Advisors. Together we can ensure that the state’s clean energy efforts benefit all Wisconsinites.
SOURCES:
2. Wisconsin electricity prices
3. Wisconsin annual sunny days
4. Power Grid News — The aging U.S. power grid is working overtime: How much more can it take?
5. Sunrun ranked as leading residential solar-plus-storage vendor
6. Federal Solar Investment Tax Credit (ITC)
7. Wisconsin Biogas, Solar, and Wind Energy Equipment Exemption
8. Wisconsin Renewable Energy Sales Tax Exemptions
9. Wisconsin Focus on Energy home solar energy rebate
10. Wisconsin state sales tax rate
11. Renew Wisconsin — Governor Evers Announces Goal of 100% Clean Energy by 2050
12. Alliant Energy carbon reduction goal
13. Madison Gas and Electric carbon reduction goal
14. Wisconsin Energy Corporation (WEC) / WEC Energy Group carbon reduction goal
15. Xcel Energy carbon reduction goal
16. Wisconsin Net Energy Metering (NEM) and Buy-Back Tariffs
*We recommend contacting a tax professional to accurately determine the impact of the solar Investment Tax Credit (ITC) on your federal taxes.
**Customer’s ability to monetize rebates, incentives, and tax credits depends on several factors, including, without limitation, continued state subsidization of these policies, the applicable Sunrun product type, and whether a customer purchases or leases a home solar system from Sunrun.