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Solar Industry Insights
Why is the Electric Utility Industry Fighting Solar Customers?
Rooftop solar and storage is a multi-decade megatrend. Across the country, more than one million consumers are already powering their homes with rooftop solar, creating the building blocks for a more localized, reliable grid of the future. And growth trends are strong. According to estimates... (More)
Rooftop Solar - Creating a Leaner, Cleaner Grid
There is no question that our 100-year old model of offering electricity is ripe for innovation. The US is on a path to replace an estimated 70 percent of grid infrastructure that is nearing the end of its useful life. We can continue to approach this investment as if upgrading a mainframe... (More)
Rooftop Solar is One Thing We Can All Agree On
Jobs. Middle class opportunity. Prosperity for all, not just the powerful. The overarching desire that drove voters of all parties to the ballot box on November 8 was making the American dream shine brightly in the 21st century.
That’s why I’m as optimistic as ever about demand for... (More)
A Clear-Eyed Look at Residential Solar’s Customer Value & Acquisition Costs
Sunrun has been building a new kind of home energy service for homeowners for ten years, and we’re just getting started. Our country, our electricity grid and the world all need local, clean and affordable energy. But when an industry disruption is in early days, analysts and investors - not... (More)